Friday, 27 February 2009

Lego & Disney Join Forces

The Walt Disney Co. and the Lego Group have signed a multi-year licensing deal giving Lego the ability to roll out a new line of products based on Disney properties, including Disney Pixar.

The first three product lines will launch in 2010 and are based on "Toy Story," "Cars" and "Prince of Persia." The products will encompass the company's Lego and Duplo lines of toys.

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